Petition Summary
Permits consumers to: (1) prevent businesses from sharing personal information; (2) correct inaccurate personal information; and (3) limit businesses’ use of “sensitive personal information”—such as precise geolocation; race; ethnicity; religion; genetic data; union membership; private communications; and certain sexual orientation, health, and biometric information. Changes criteria for which businesses must comply with these laws. Prohibits businesses’ retention of personal information for longer than reasonably necessary. Triples maximum penalties for violations concerning consumers under age 16. Establishes California Privacy Protection Agency to enforce and implement consumer privacy laws, and impose administrative fines. Requires adoption of substantive regulations.
What Does Your Vote Mean
A "yes" vote supports this ballot initiative to expand the state’s consumer data privacy laws, including provisions to allow consumers to direct businesses to not share their personal information; remove the time period in which businesses can fix violations before being penalized; and create the Privacy Protection Agency to enforce the state’s consumer data privacy laws.
A "no" vote opposes this ballot initiative to expand the state’s consumer data privacy laws or create the Privacy Protection Agency to enforce the state’s consumer data privacy laws.
Supporters
Californians for Consumer Privacy is leading the campaign in support of the ballot initiative. Alastair Mactaggart, a real estate developer and investor based in San Francisco, is chairperson of the campaign.
Arguments
- Alastair Mactaggart, chairperson of Californians for Consumer Privacy, stated, "Especially post-COVID, people are going to be more sensitive to privacy concerns. I feel strongly — and polling shows — that Californians want more control over their information."
Arguments
- Alastair Mactaggart, chairperson of Californians for Consumer Privacy, stated, "Especially post-COVID, people are going to be more sensitive to privacy concerns. I feel strongly — and polling shows — that Californians want more control over their information."
Opposition
- ACLU of California
- California Alliance for Retired American
- Color of Change
- Consumer Federation of California
- Council on Islamic American Relations - California
Arguments
- Richard Holober, president of the Consumer Federation of California, said, "No one reads the thousands of words of legal fine print that you have to "Accept" before you can use an app or visit a website. The fine print is where you sacrifice your privacy. The same is true of Proposition 24. Its 52 pages are full of privacy reductions and giveaways to Facebook, social media platforms and big tech companies that misuse our personal information.